"Evil Urges" to Be Pre-Released on Ecast to Catch the Attention of Music
Trend Watchers
SAN FRANCISCO, June 3 -- Breakthrough rock band My Morning
Jacket is premiering their upcoming album on the Ecast network of digital
jukeboxes found in more than 10,000 bars and nightclubs nationwide.
Beginning today, My Morning Jacket's fifth full-length studio album
"Evil Urges" is live on the Ecast network one week before its release on
ATO Records. To drive music plays of the album, "Evil Urges" appears in
established Ecast promotional features including the Just Added playlist,
an artist-dedicated interactive video loop, and the Ecast New Releases
video loop, which are seen by half million music enthusiasts each week.
"Ecast's jukeboxes are fun, and easy to use with the widest variety and
selection of music available. Making ATO's music available on the Ecast
network with the pre-release of the My Morning Jacket album only helps us
capitalize further and compound word of mouth and excitement about 'Evil
Urges'," said John Biondolillo, general manager, ATO Records.
My Morning Jacket has been praised for their masterful blend of indie
and classic rock influences since their 1998 debut album. Best known for
selling out venues with electrifying live performances, My Morning Jacket
has been garnering acclaim from the music industry's toughest critics. They
have had the opportunity to tour with Guided by Voices, the Doves and the
Foo Fighters, and are perennial favorites at festivals like Bonnaroo and
Coachella.
"Bands are turning to new and different methods for promoting their
music and a growing trend in the music world seems to be pre-releasing
their records on digital jukeboxes like Ecast's," says Lisa Tiver, SVP
business affairs, Ecast. "When a fan favorite such as My Morning Jacket
partners with us before their record is for sale, they reach people in a
place where music is one of the most important parts of the experience. In
bars and nightclubs, current fans expose new listeners to the music and a
new fan is born."
Promoting a new release on the Ecast network is a winning combination
for bands and artists trying to reach the young, music listening audience.
In fact, a recent Arbitron study found that the touchscreen media network
not only reaches young adults who frequently recommend new music to family
and friends, but 70 percent agree that the Ecast touchscreens are a good
way to introduce friends to music they like.
ABOUT ECAST:
Ecast operates the largest broadband touchscreen media network in the
United States, providing digital music to over 10,000 bars and nightclubs
across the country. The unique touchscreen music service allows locations
to put the power of choice where it should be: with the consumer. Utilizing
the speed and scalability of broadband, Ecast delivers music, advertising
and other forms of entertainment to the young-adults most responsible for
affecting purchasing decisions and consumer trends. Ecast is changing the
way people listen to music in public places and revolutionizing out-of-home
advertising. Ecast's investment partners include Crosslink Capital, DCM, El
Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more
information, please visit http://www.ecastnetwork.com.
This release is available on the KCSA Strategic Communications site at
http://www.kcsa.com.
CONTACT INFO:
Rob Manfredo / Charlotte Maumus
KCSA Strategic Communications
(212) 896-1213 / (212) 896-1269
rmanfredo@kcsa.com / cmaumus@kcsa.com
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